Meta Video Productions Illustration System
Meta Video Productions is a global team with 16 offices around the world, working with Meta and its clients to bring motion ideas to life.
When Meta changed its title and brand identity, the MVP (previously Facebook Video Productions) team followed.
I was the art director and the designer of the rebrand. I was also one of the animators working on the project.
Illustration System for MVP’s Locations.
Preliminary greyscale illustrations
Meta Video Productions Logo
The logo mark takes inspiration from the Meta logo’s enclosed infinite design, which also reflects the full-service MVP studios provide around the globe.
The triangular shape is a nod to the previous version of the logo with the “play” symbol. It also points to the three main MVP directions: video production, animation, and AR&VR.
Full color. Vertical version
Full color. Horizontal version
Development
Safe Zones
Color
Font
Facebook Sans Bold
Tracking: 35
Leading: Metric
